• SUSTAINABLE

    Timeless fashion pieces that last a lifetime and can be passed on to future generations, leaving the planet a better place for the next generation.

  • EFFORTLESS

    You design, we manage your commerce platform. Partner with us to start, manage, and expand your business, while your designs spark inspiration.

  • AFFORDABLE

    Elegance is not synonymous with high cost. Our collection offers authentic, affordable styles for your peace of mind. Embrace the luxury and your maharani moment!

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Preethi Pandey is a contemporary Indian fashion designer celebrated for her exquisite work in Chikankari, the centuries-old embroidery tradition rooted in the heart of Lucknow. With a vision to preserve heritage while embracing modernity, Preethi has carved a niche in the world of ethnic couture, bringing a fresh perspective to one of India’s most delicate and graceful craft forms.

Her path led her to the narrow bylanes of Lucknow, where she immersed herself in the craft of Chikankari, learning directly from the master artisans who have practiced the art for generations.

She is on a mission to elevate Chikankari from everyday kurta wear to statement couture. Her collections feature hand-embroidered bridal lehengas, ethereal kurtas, and fusion silhouettes that blend Chikankari cotton and silk.

What sets Preethi apart is her commitment to sustainability and artisan empowerment. She works closely with women-led artisan clusters in Uttar Pradesh, ensuring fair wages and preserving age-old embroidery techniques.

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