Preethi Pandey is a contemporary Indian fashion designer celebrated for her exquisite work in Chikankari, the centuries-old embroidery tradition rooted in the heart of Lucknow. With a vision to preserve heritage while embracing modernity, Preethi has carved a niche in the world of ethnic couture, bringing a fresh perspective to one of India’s most delicate and graceful craft forms.

Her path led her to the narrow bylanes of Lucknow, where she immersed herself in the craft of Chikankari, learning directly from the master artisans who have practiced the art for generations.

She is on a mission to elevate Chikankari from everyday kurta wear to statement couture. Her collections feature hand-embroidered bridal lehengas, ethereal kurtas, and fusion silhouettes that blend Chikankari cotton and silk.

What sets Preethi apart is her commitment to sustainability and artisan empowerment. She works closely with women-led artisan clusters in Uttar Pradesh, ensuring fair wages and preserving age-old embroidery techniques.